Time Tracking Software for Public Relations Firms

Media CRM with journalist profiles, beat tracking, outlet information, pitch history, and relationship scoring that keeps contact data current and tracks engagement across the media landscape.. Software for tracking billable hours, managing timesheets, and reporting on team utilization.

Challenges Public Relations Businesses Face

If any of these sound familiar, you are not alone. Most public relations businesses deal with these every day.

Media contact management where relationships with journalists, editors, and influencers across beats, outlets, and regions must be maintained, and contact information changes frequently as media professionals move between organizations.

Campaign performance measurement where clients demand ROI data but PR outcomes like media mentions, share of voice, and sentiment are difficult to quantify compared to advertising metrics.

Client reporting that requires aggregating media placements, social mentions, event outcomes, and campaign metrics into polished reports on monthly or quarterly cycles, consuming hours of analyst time.

Crisis communication preparedness where clients expect rapid response protocols, media monitoring, and coordinated messaging when negative stories break, but most firms lack structured crisis playbooks.

Retainer scope management where clients gradually expand the work they expect within a fixed monthly retainer, and without documented scope boundaries, profitability erodes as demands increase.

How Deelo Solves These for Public Relations Businesses

Every pain point above has a matching solution built into Deelo — no extra plugins, no extra cost.

Media CRM with journalist profiles, beat tracking, outlet information, pitch history, and relationship scoring that keeps contact data current and tracks engagement across the media landscape.

Campaign dashboards with media mention tracking, reach estimation, sentiment analysis, and benchmark comparison that demonstrate PR value in metrics clients can understand and act upon.

Automated report generation with data aggregation from media monitoring, social analytics, and campaign activities into branded templates delivered on schedule without manual assembly.

Crisis communication playbooks with pre-approved messaging templates, media monitoring alerts, response workflows, and real-time team coordination tools for rapid activation when issues arise.

Scope tracking with retainer hour monitoring, out-of-scope task flagging, and client communication tools that maintain profitability by documenting work against agreed deliverables.

Time Tracking Features Built for Public Relations

Software for tracking billable hours, managing timesheets, and reporting on team utilization. Essential for service businesses that bill by the hour or need to understand where time is being spent across projects and clients.

One-click timers and manual time entry
Project and task-based time allocation
Timesheet approvals and submission workflows
Billable vs. non-billable hour categorization
Utilization and productivity reports
Automated invoice generation from tracked time
Team availability and capacity planning
Browser and desktop app time tracking

Deelo vs the Competition

See how Deelo stacks up against popular time tracking tools for public relations businesses.

FeatureDeeloToggl TrackHarvestClockify
Starting PriceFree / $19/seat$0 - $20/user/mo$0 - $10.80/seat/mo$0 - $11.99/user/mo
All-in-one platform
Time Tracking features
Built-in CRM
Invoicing & payments
50+ integrated apps
No long-term contract

Public Relations Industry Insights

Media CRM tracking increases journalist response rates by 30%

Scope monitoring recovers 20% of unbilled out-of-scope work hours

Frequently Asked Questions

What is the best time tracking software for public relations businesses?
Deelo offers time tracking software purpose-built for public relations businesses. It includes one-click timers and manual time entry, project and task-based time allocation, timesheet approvals and submission workflows, and more — all in one integrated platform that also includes 50+ other business apps.
How much does time tracking software cost for public relations companies?
Deelo starts free with all 50+ apps included. Paid plans start at $19/seat/month with no long-term contracts. Compare that to standalone time tracking tools like Toggl Track ($0 - $20/user/mo) that only cover one function.
Can I use Deelo's time tracking alongside other Deelo apps?
Yes — that's the core advantage. Your time tracking data connects seamlessly with crm, project management, social media. No integrations to set up, no data silos, no extra cost.
How long does it take to set up Deelo for a public relations business?
Most public relations businesses are up and running in under 15 minutes. Sign up, choose your industry during onboarding, and Deelo pre-configures the right apps and workflows for your business type.
Does Deelo replace Toggl Track for public relations businesses?
Deelo can replace Toggl Track and more. While Toggl Track focuses on time tracking, Deelo gives you time tracking plus 50+ additional apps — CRM, invoicing, scheduling, helpdesk, and more — for a fraction of the cost.

Ready to Transform Your Public Relations Firms?

Get started with time tracking software built for public relations businesses. Free to start — no credit card required.