Media CRM with journalist profiles, beat tracking, outlet information, pitch history, and relationship scoring that keeps contact data current and tracks engagement across the media landscape.. Software for visualizing data, building dashboards, and generating reports across your business operations.
If any of these sound familiar, you are not alone. Most public relations businesses deal with these every day.
Media contact management where relationships with journalists, editors, and influencers across beats, outlets, and regions must be maintained, and contact information changes frequently as media professionals move between organizations.
Campaign performance measurement where clients demand ROI data but PR outcomes like media mentions, share of voice, and sentiment are difficult to quantify compared to advertising metrics.
Client reporting that requires aggregating media placements, social mentions, event outcomes, and campaign metrics into polished reports on monthly or quarterly cycles, consuming hours of analyst time.
Crisis communication preparedness where clients expect rapid response protocols, media monitoring, and coordinated messaging when negative stories break, but most firms lack structured crisis playbooks.
Retainer scope management where clients gradually expand the work they expect within a fixed monthly retainer, and without documented scope boundaries, profitability erodes as demands increase.
Every pain point above has a matching solution built into Deelo — no extra plugins, no extra cost.
Media CRM with journalist profiles, beat tracking, outlet information, pitch history, and relationship scoring that keeps contact data current and tracks engagement across the media landscape.
Campaign dashboards with media mention tracking, reach estimation, sentiment analysis, and benchmark comparison that demonstrate PR value in metrics clients can understand and act upon.
Automated report generation with data aggregation from media monitoring, social analytics, and campaign activities into branded templates delivered on schedule without manual assembly.
Crisis communication playbooks with pre-approved messaging templates, media monitoring alerts, response workflows, and real-time team coordination tools for rapid activation when issues arise.
Scope tracking with retainer hour monitoring, out-of-scope task flagging, and client communication tools that maintain profitability by documenting work against agreed deliverables.
Software for visualizing data, building dashboards, and generating reports across your business operations. Turns raw data from CRM, sales, marketing, and operations into actionable insights that drive better decisions.
See how Deelo stacks up against popular analytics tools for public relations businesses.
| Feature | Deelo | Tableau | Power BI | Google Analytics |
|---|---|---|---|---|
| Starting Price | Free / $19/seat | $15 - $75/user/mo | $0 - $10/user/mo (Pro) | Free (GA4) / $50k+/yr (Analytics 360) |
| All-in-one platform | ||||
| Analytics features | ||||
| Built-in CRM | ||||
| Invoicing & payments | ||||
| 50+ integrated apps | ||||
| No long-term contract |
Media CRM tracking increases journalist response rates by 30%
Scope monitoring recovers 20% of unbilled out-of-scope work hours
Get started with analytics software built for public relations businesses. Free to start — no credit card required.