BlogBusiness

How to Start a Funeral Home in 2026

How to start a funeral home in 2026: director and establishment licensing, the FTC Funeral Rule, pre-need trust rules, buying vs building, and staffing.

Davaughn White·Founder
14 min read

Starting a funeral home means opening one of the most regulated small businesses in the country, in a trade where families choose you on the worst day of their lives and remember how you treated them for decades. The short answer to how to start a funeral home: you need a licensed funeral director (you, a partner or a hired funeral director in charge), a state establishment license for a facility that passes inspection, price lists that follow the Federal Trade Commission's Funeral Rule, a pre-need plan that follows your state's trust or insurance rules, vehicles and staff who can answer a first call at 3 a.m., and years of patient trust-building in your community. Most new owners also face a real choice between buying an established home and building one from scratch.

This guide walks through seven steps in order: licensing, buying versus building, the facility and establishment license, your General Price List, pre-need rules, staffing for the 24-hour first call, and community trust. Then come the common mistakes and the software question. Funeral service licensing is state law and the details vary widely, so we use Texas as a worked example because its Funeral Service Commission publishes clear requirements. Treat every regulatory point as something to confirm with your own state's funeral board and a lawyer who represents funeral homes before you sign a lease or a purchase agreement.

Step 1: Get Licensed, or Partner With Someone Who Is

Every state licenses the people who direct funerals, and most also license embalmers, often through a combined funeral director and embalmer license. The usual path is a degree from a mortuary science program accredited by the American Board of Funeral Service Education (ABFSE), a supervised apprenticeship or internship, and exams. The National Board Examination, administered by the International Conference of Funeral Service Examining Boards, is the licensing standard in most states, and most states add their own law exam.

Texas shows how specific this gets. According to the Texas Funeral Service Commission, as of 2026 a funeral director or embalmer must be at least 18, hold a high school diploma or GED, graduate from an accredited mortuary science program, complete the state's provisional licensing program unless reciprocating from another state, and pass the National Board Exam and the Texas Mortuary Law Exam with a score of at least 75. The provisional funeral director program requires 45 cases, at least 10 of them complete from first call through disposition, under the supervision of the funeral director in charge, and it may last no more than 24 consecutive months.

If you are a business owner or investor without a license, read your state's ownership rules closely before you go further, because they differ. Texas requires every licensed establishment to have a designated funeral director in charge who is responsible for compliance with mortuary, health and vital statistics laws. Whether you hold that license or hire the person who does, that role is the first one to fill.

Step 2: Decide Whether to Buy an Established Home or Start Fresh

Most funeral homes are local, and the name on the sign carries decades of relationships. That is why buying an established home is a common path for new owners: you inherit the call volume, the building, the vehicles, the staff and the community's trust, along with every pre-need contract the previous owner sold. Starting fresh can cost less up front in some markets and lets you design the business around how families shop today, but you begin with no call volume and earn every family one at a time.

If you buy, the due diligence is specific to this trade. Ask for several years of call records broken down by service type (traditional burial, cremation with a service, direct cremation), the current General Price List, the pre-need contract register with trust or insurance statements showing the money is where it should be, staff roles and licenses, the inspection and complaint history with the state board, and the condition of the building, preparation room and fleet. Pre-need is the biggest hidden liability: if a contract was sold but the money was never deposited as the law required, you may inherit the family's expectations without the funds. Plan the license change into the closing timeline too; Texas, for example, has its own amendment process for a change in ownership of a licensed establishment.

If you start fresh, pick the model that fits your market. A full-service home with a chapel and preparation room is the traditional build. A cremation-focused business can open with a smaller arrangement office, and a branch location can share embalming with a commonly owned home where your state allows it.

PathWhat You Start WithBiggest Up-Front CostWatch Out For
Buy an established homeCall volume, staff, building, vehicles and reputationThe purchase price plus working capitalUnfunded pre-need contracts and deferred building repairs
Build a full-service homeA facility designed to your plan, with no call historyLand or lease, build-out, preparation room and vehiclesA long ramp of low call volume while trust builds
Open a cremation-focused businessA smaller arrangement office and a crematory relationshipOffice build-out, or a crematory and its permits if you run oneCremation authorization rules and separate crematory licensing
Open a branch of an existing homeShared staff, embalming and back officeA second facility and vehiclesWhether your state lets branches share a preparation room

Step 3: The Facility, the Establishment License and Your Vehicles

States license the funeral establishment separately from the people who work in it. In Texas, the Funeral Service Commission licenses funeral establishments, commercial embalming facilities and crematory establishments as separate types, inspects every establishment before licensure, renews establishment licenses every 12 months, and requires every establishment to meet the building, fire safety and health standards of both the state and the locality. An establishment that embalms needs a preparation room with the facilities, equipment and supplies the Commission's rules require, unless a commonly owned establishment within 50 miles does the embalming.

Before you sign a lease or buy land, confirm zoning with your city or county. Funeral homes, and crematories especially, often need a specific zoning district or a special use permit, and a crematory will often need an air-quality permit from your state environmental agency on top of its crematory license. Plan the building around what families walk through: a quiet entrance, an arrangement room with a table for four to six people, a selection room where caskets and urns are displayed, a chapel or visitation room sized to your market, restrooms and parking that can handle a large visitation, and a separate, private vehicle entrance to the preparation room.

Vehicles come next. You need a removal vehicle, usually a van configured for a cot, for first calls from homes, hospitals and care facilities. A funeral coach carries the casket on the day of the service, and many homes add a lead car or family limousine. Some new owners hire coaches from a livery service until call volume justifies owning one, which spreads the cost while the business grows.

Step 4: Build Your General Price List Around the FTC Funeral Rule

The FTC's Funeral Rule is the federal bright line every funeral home follows, and it shapes your price list more than any competitor does. According to the FTC's compliance guide, you must give a General Price List (GPL) for the family to keep when you begin discussing the type of funeral or disposition, the specific goods and services you offer, or their prices. The GPL lists each good and service with its own price and includes required disclosures, such as the statement that embalming is not required by law but may be necessary if the family selects certain arrangements, like a funeral with viewing. You must show a Casket Price List before showing caskets, and an Outer Burial Container Price List if you sell vaults or grave liners, unless those prices are on the GPL.

The Rule also sets firm limits. People who call and ask about prices must get accurate information from your price lists, without being required to give their name or come in. You may not require a casket for a direct cremation, you must offer an alternative container, and you may not charge a fee to a family that buys a casket elsewhere. Embalming may be charged only when state law requires it, the family approved it, or in the narrow circumstances the Rule describes. At the end of the arrangement conference, you give the family an itemized Statement of Funeral Goods and Services Selected, and you keep price lists for at least a year after you last hand them out and each completed statement for at least a year after the conference.

Price from your own costs. Your basic services fee covers the overhead every family shares, and each item on the GPL should cover its direct cost and a fair share of your facility, vehicles and staff. Read the FTC's full compliance guide before you print a single list.

Step 5: Pre-Need Contracts, Trusts and Insurance

Pre-need contracts, where a family pays today for a funeral that will happen years from now, are how many funeral homes build future call volume. They are also regulated by the states, usually through a banking, insurance or funeral agency, because the funeral home is holding money for a service it has not yet delivered. The two common funding structures are trust-funded contracts, where the money is deposited with a financial institution, and insurance-funded contracts, where the money buys a policy that pays for the funeral at death.

Texas is again a useful example. As of 2026, the Texas Department of Banking states that a funeral home or cemetery selling prepaid funeral merchandise or services must hold a trust-funded permit from the Department, or sell through a third-party trust-funded or insurance-funded permit holder, and the Texas Department of Insurance regulates the insurers whose products fund those contracts. Other states set their own rules on how much of each payment must be deposited, how earnings are handled, what happens if the family cancels or moves away, and who may sell the insurance, which may require an insurance license.

Before you sell a single pre-need contract, decide whether you will fund through trust or insurance, set up the permit or the relationship with a licensed insurer, and keep a register of every contract: what was sold, what was paid and where the money sits. Watch price guarantees closely. A contract that guarantees today's price for a funeral delivered in 20 years needs funding that keeps pace with your costs, or the difference comes out of your margin later.

Step 6: Staff for the 24-Hour First Call

Deaths do not keep business hours, and the first call, when a family, a hospice nurse or a hospital calls to say someone has died, is where your reputation starts. You need a 24-hour answering plan that reaches a licensed person quickly, a clear rotation for nights and weekends, and a removal team that can be on the way within a time you are proud of. Most homes send two people on a removal from a residence, both for the dignity of the family and for the safety of staff on stairs and in narrow hallways.

A small home often starts with the owner as funeral director in charge, one more licensed director or embalmer, part-time removal staff, and an office manager who handles obituaries, vendor orders, billing and the death certificate paperwork. In most states the funeral director files the death certificate through the state's electronic registration system, working with the certifying physician or medical examiner, so someone on the team has to own that process and its deadlines. Your state may also allow apprentices or provisional licensees to work under supervision, which is how the profession trains its next generation.

Workplace safety rules apply here as they do for any employer. Staff who embalm or handle remains can be exposed to blood and other potentially infectious materials, which brings in OSHA's Bloodborne Pathogens standard (29 CFR 1910.1030), with its written exposure control plan, hepatitis B vaccination offer and annual training. Embalming chemicals bring in OSHA's formaldehyde standard (29 CFR 1910.1048). Write the plans, train the team and keep the records before your first embalming.

Step 7: Earn Community Trust Before You Need It

A funeral home's marketing is the sum of every service it has ever conducted. Families choose based on who handled their grandmother's funeral, what their pastor suggests and what the hospice social worker says, far more than on an ad. So the work of a new home is meeting the people who are present when families decide: clergy of every faith in your area, hospice and home health teams, nursing home and assisted living staff, hospital chaplains, veterans' organizations and cultural associations. Learn the traditions of the communities you want to serve, from the timing some faiths require to specific rituals around washing and dressing, and be honest about what you are able to accommodate.

Transparency builds trust faster than anything else. Answer price questions on the phone as the Funeral Rule requires, and consider publishing your prices or starting prices on your website so families can compare before they call. Keep your Google Business Profile accurate, post obituaries promptly with the family's approval, and when the time is right, ask families who were well served whether they would share a review.

Aftercare is where a new home can stand out. A simple program of follow-up calls, grief resource mailings at 30 days and at one year, and an annual remembrance service keeps you in touch with the families you served and shows the community what kind of home you are. Pre-planning seminars at libraries, churches and senior centers, run as education rather than a hard sell, round out the plan and feed your pre-need program.

Mistakes New Funeral Home Owners Make

  • Skipping pre-need due diligence on a purchase: Verify that every contract's money sits in trust or insurance before you close.
  • Treating the GPL as marketing copy: Its contents and disclosures come from the FTC Funeral Rule, so follow the compliance guide exactly.
  • Signing a lease before zoning is confirmed: Funeral homes and crematories often need special zoning or permits.
  • Underestimating the 24-hour load: A first-call rotation that burns out two people in six months is not a plan.
  • Selling pre-need without a funding plan: Price guarantees without adequate funding become future losses.
  • Waiting on OSHA paperwork: Exposure control and formaldehyde programs belong in place before the first embalming.
  • Ignoring aftercare: The families you served are your best source of future calls and referrals.

The Systems Step: Case Management Plus the Business Around It

Funeral homes run two kinds of software. The first is a funeral case-management system: case files from first call to disposition, vital statistics, death certificate workflows, statements built from your GPL and, in many products, tribute or obituary pages. Our best funeral home software roundup compares them, and our guide to managing arrangements, scheduling and billing walks through the day-to-day workflow.

The second is the business around the cases, and that is where Deelo, the platform we build, fits. The CRM keeps family contacts, pre-need leads and referral sources such as clergy and hospice teams, with a notes timeline for each family. Bookings schedules arrangement conferences and pre-planning appointments with reminders, and Forms collects first-call information and obituary details, including photos through file upload fields. E-sign sends contracts and authorizations for signature, with sequential or parallel signing when several family members must sign, an audit trail and a downloadable certificate of completion. Invoicing produces itemized invoices and splits a balance into an installment schedule. Marketing sends aftercare emails and seminar invitations, Docs holds your price lists and templates, and the AI assistant can answer routine calls about directions and service times (phone runs on the Communications add-on), while first calls should always reach your on-call director.

Deelo is not a funeral case-management system. Deelo does not file death certificates with your state's registration system, generate Funeral Rule price lists or statements for you, account for pre-need trust funds, or keep a crematory's chain-of-custody log. Run those in a funeral-specific system or your state's tools, and use Deelo for families, scheduling, contracts, billing and marketing.

Run your funeral home's families, contracts and billing on Deelo

Keep your case-management system for the case file, and run families and referral sources, arrangement-conference scheduling, e-signed contracts and itemized invoices with payment plans in Deelo. Start on the free plan; no credit card needed. See the Deelo setup for funeral homes.

Start Free — No Credit Card

Frequently Asked Questions

How much does it cost to start a funeral home?
It depends mostly on whether you buy or build and on your real estate market. Buying an established home means a purchase price plus working capital. Building means land or a lease, construction or build-out, a preparation room, furnishings, a removal vehicle and a funeral coach. On top of either path come licensing, insurance, any pre-need permit and software. Get real quotes for the building, vehicles and insurance before you commit, because those are the largest costs.
Do you need to be a licensed funeral director to own a funeral home?
Ownership rules vary by state, so check with your state funeral board. Every state requires licensed funeral directors to direct funerals, and states license the establishment separately. In Texas, for example, every licensed establishment must have a designated funeral director in charge who is responsible for compliance with mortuary, health and vital statistics laws. If you are not licensed yourself, plan to hire or partner with the person who fills that role.
What is the FTC Funeral Rule?
It is the federal rule that governs how funeral providers disclose prices. It requires a General Price List when you begin discussing arrangements or prices, a Casket Price List before showing caskets, accurate price information over the phone, an itemized Statement of Funeral Goods and Services Selected at the end of the arrangement conference, and specific disclosures about embalming and alternative containers for direct cremation. It also bars fees for families who buy a casket elsewhere. Read the FTC's compliance guide for the full requirements.
How long does it take to become a licensed funeral director?
It varies by state. The usual path is a mortuary science program accredited by the ABFSE, which may award an associate or bachelor's degree, followed by a supervised apprenticeship and the National Board Examination plus a state law exam. In Texas, the provisional licensing program alone can run up to 24 consecutive months and requires 45 supervised cases. Check your state board for its education and apprenticeship requirements.
Can a new funeral home sell pre-need contracts right away?
Only once it meets the state's pre-need rules. States regulate prepaid funeral contracts because the home holds money for services it has not yet delivered. In Texas, a funeral home must hold a trust-funded permit from the Department of Banking or sell through a third-party trust-funded or insurance-funded permit holder. Set up the permit or insurer relationship and a contract register before you sell your first contract.
Is Deelo a funeral home management system?
Not on its own. Deelo runs the business around your cases: a CRM for families, pre-need leads and referral sources, bookings for arrangement conferences, forms for first-call and obituary details, e-signed contracts and authorizations, itemized invoices with installment plans, and marketing for aftercare. Deelo is not a funeral case-management system and does not file death certificates, generate Funeral Rule price lists, account for pre-need trusts or track crematory chain of custody, so homes run those in a funeral-specific system alongside it.

Explore More

Related Articles