Trucking software is not one product category. It is at least four overlapping markets: ELD and telematics (the federally-mandated electronic logging device tier), TMS (transportation management for dispatch and freight bills), back-office accounting and IFTA, and the operational layer that ties it all together — customers, drivers, vendors, and the daily orchestration of a fleet.
The right tool depends entirely on your size and operating model. A 1-10 truck owner-operator or small fleet has very different needs than a 200-truck regional carrier or a 2,000-truck national. This guide compares the seven platforms most commonly evaluated in 2026: Deelo, Samsara, Motive, McLeod, TMW (Trimble Transportation), TruckLogics, and Switchboard. We are honest about which size band each one fits.
What Trucking Companies Actually Need From Software
- ELD and FMCSA hours-of-service compliance: A federally mandated electronic logging device with hours-of-service tracking, log editing, driver vehicle inspection reports, and audit-ready records. This is non-negotiable for any commercial driver.
- DOT inspections and roadside compliance: Documentation that produces clean roadside inspections and survives a DOT audit. CSA scores compound the cost of getting this wrong.
- Dispatch and load management: Assigning loads to drivers, tracking pickup and delivery, capturing PODs, and handling exceptions (delays, redeliveries, accessorials).
- Freight bill management: Generating bills of lading, rate confirmations, invoices, and managing customer payment terms across factoring, quick-pay, and net-30 arrangements.
- IFTA fuel tax reporting: Quarterly multi-jurisdictional fuel tax filings driven off ELD miles and fuel purchase records. Manual IFTA is a five-day job per quarter; automated IFTA is a five-minute review.
- Driver and equipment management: CDL renewals, medical card expirations, drug test compliance, vehicle inspections, maintenance schedules, and the full administrative envelope around a fleet.
- Customer and broker relationships: A small fleet talks to 5-50 customers regularly. A regional carrier talks to 500+. The CRM layer (or absence of one) is a real differentiator.
Quick Comparison Table
| Platform | Starting Price | AI Features | All-in-One Scope | Best For |
|---|---|---|---|---|
| Deelo | $19/seat/mo | AI assistant, automation, AI summaries | CRM, Dispatch, Invoicing, Marketing, Helpdesk | 1-10 truck operators + small fleets |
| Samsara | Custom (~$30-45/truck/mo) | AI dash cam, AI fleet insights | ELD + telematics + dash cam + safety | Mid-size to enterprise fleets |
| Motive (KeepTruckin) | Custom (~$25-40/truck/mo) | AI dash cam, AI driver coaching | ELD + telematics + dispatch lite | Small to mid-size fleets |
| McLeod | Custom (enterprise) | Limited | Full TMS + accounting + EDI | 200+ truck carriers |
| TMW (Trimble) | Custom (enterprise) | Limited | Full TMS + telematics + maintenance | Large enterprise fleets |
| TruckLogics | $13-79/truck/mo | None | TMS + IFTA + maintenance | Owner-operators and small carriers |
| Switchboard | Custom (~$30/truck/mo) | Limited | ELD + dispatch + maintenance | Canadian and US small fleets |
1. Deelo — The Operational Layer for 1-10 Truck Operators
Deelo is the right tool for a specific shape of trucking operation: 1-10 trucks, owner-operator to small fleet, where you already have an ELD provider for federal compliance and what you actually need is the business operations layer around dispatch, customer management, invoicing, and back-office. Deelo is not an ELD and is not pretending to be — it integrates with Samsara, Motive, and others for telematics and HOS data, and adds the CRM, dispatch, customer messaging, invoicing, marketing, and helpdesk that those single-purpose tools do not include.
For a small fleet specifically, the wins are immediate. The CRM tracks brokers, direct shippers, and consignees in one place with a complete activity history. Field Service handles dispatch as a scheduling problem — drivers, equipment, lanes, pickup and delivery windows. Invoicing handles freight bills, accessorials, and factoring company integrations. The AI assistant drafts customer status updates, summarizes daily dispatch reports, and flags drivers approaching HOS limits when ELD data is integrated. Automation handles the repeated work — sending PODs to brokers, factoring submissions, and aging-AR follow-ups.
At $19-69/seat/month, a 4-person back office (dispatcher, two drivers with portal access, and an owner) runs the entire operation for $76-276/month. The ELD subscription is separate (typically $25-40/truck/month with Samsara or Motive). For an 8-truck operation, total monthly software cost lands $300-650 — versus $1,500-3,000 with an enterprise TMS.
The trade-off: Deelo is not McLeod or TMW. If you are running 50+ trucks, doing complex multi-leg dispatch with EDI integrations to large shipper customers, or managing maintenance schedules across a heavy-duty fleet at scale, the dedicated TMS earns its cost. Deelo's sweet spot is the operator who has outgrown spreadsheets and QuickBooks but has not yet hit the size where enterprise TMS pricing makes sense.
2. Samsara — The Telematics and Safety Leader
Samsara has become the default ELD and fleet telematics platform for mid-size and enterprise carriers. The hardware (gateway, dash cam, asset tracker) is rock solid, the safety analytics are best-in-class, and the customer support scales with the fleet. The AI dash cam product is a meaningful safety differentiator — automatic detection of risky behaviors (following distance, distracted driving, harsh braking) with coachable video clips.
The trade-off for small operators is price and scope. Samsara is not a TMS — dispatch and freight bill management are limited or come through integration partners. Expect $30-45/truck/month for full-stack telematics, and budget for an integration partner or separate TMS for back-office.
3. Motive (formerly KeepTruckin) — Small-to-Mid Fleet Focus
Motive (rebranded from KeepTruckin) competes head-on with Samsara in the small-to-mid fleet segment. ELD, telematics, and a maturing dispatch product. Motive's AI dash cam and driver coaching are competitive with Samsara, often at a slightly lower price point. For 5-50 truck fleets, Motive is frequently the price-performance winner.
4. McLeod — The Enterprise TMS
McLeod LoadMaster is the gold-standard enterprise TMS for asset-based carriers running 200+ trucks. The depth is real: dispatch, accounting, EDI integration with shipper TMS systems, driver settlements, factoring, and fuel management all in one platform. Implementation is a 3-9 month project with dedicated consultants, and pricing is a custom enterprise quote.
For a 500-truck regional carrier, McLeod is the right call. For a 10-truck operator, it is wildly oversized and overpriced.
5. TMW (Trimble Transportation) — The Other Enterprise Option
Trimble's TMW Suite is the other enterprise-grade option large carriers evaluate against McLeod. Trimble has the advantage of bundling TMS with their telematics and maintenance lines (Trimble's PeopleNet ELD and TMW maintenance modules). For carriers wanting one vendor across the full stack, the integration story is strong.
6. TruckLogics — Owner-Operator Friendly
TruckLogics is a TMS designed specifically for owner-operators and small carriers. IFTA reporting is its standout feature — many carriers buy TruckLogics primarily for the IFTA tool. Dispatch, maintenance tracking, and basic accounting are included. Pricing starts at $13/truck/month and scales reasonably for fleets up to 20-30 trucks.
7. Switchboard — Canadian and Cross-Border Fleets
Switchboard is particularly strong with Canadian and cross-border US/Canada fleets. ELD and dispatch are tightly integrated, the maintenance module is solid, and the team understands the regulatory differences between the two countries. For a 10-50 truck fleet running cross-border lanes, Switchboard is worth a look.
How To Decide
- 1-10 trucks, want one platform for the business operations layer (with separate ELD): Deelo.
- Telematics, ELD, and safety as primary need, mid-size to enterprise fleet: Samsara.
- Telematics, ELD, and dispatch lite at lower price than Samsara: Motive.
- 200+ truck asset-based carrier with EDI shipper relationships: McLeod.
- Enterprise fleet wanting bundled TMS + telematics + maintenance from one vendor: TMW (Trimble).
- Owner-operator or small fleet where IFTA is the primary pain: TruckLogics.
- Canadian or cross-border 10-50 truck fleet: Switchboard.
See Deelo in action
Deelo bundles CRM, scheduling, field tools, invoicing, and AI assistance in one platform — $19-$69/seat/month. Replace 5+ disconnected tools and run your business from one workspace. No credit card required to start.
Start Free — No Credit CardFrequently Asked Questions
- Is Deelo an ELD?
- No. Deelo is not an ELD and does not provide federal hours-of-service compliance. You need a dedicated ELD provider — typically Samsara, Motive, or another FMCSA-certified ELD — and Deelo integrates with those for telematics and HOS data. Deelo is the operational layer around the ELD: CRM, dispatch, invoicing, customer messaging, and back-office.
- What size of trucking operation is Deelo right for?
- Deelo's sweet spot is 1-10 trucks. Owner-operators using spreadsheets and QuickBooks who have outgrown both. Small fleets who do not need the depth (or cost) of McLeod or TMW. If you are running 50+ trucks with EDI integrations to large shippers, an enterprise TMS will likely fit better — Deelo can still cover the CRM and customer-facing layers, but dispatch at that scale is a different problem.
- How does Deelo handle freight bills and factoring?
- Invoicing handles bills of lading, rate confirmations, freight invoices, and accessorials. Custom fields capture broker, factor, and payment terms. Automation can route invoices to the correct factoring company and track payment status. Most factoring companies accept email or portal submission of invoices, which Deelo automates.
- Does Deelo handle IFTA?
- Deelo does not auto-generate IFTA filings. You need a dedicated IFTA tool (TruckLogics is common at small-fleet scale, your ELD provider often offers an IFTA module, or your accountant handles it). Deelo can store the data and reports but is not an IFTA-certified filing tool.
- How long does setup take?
- A 1-10 truck operation is usually operational on Deelo within 1-2 weeks. The longest part is importing customer (broker and shipper) records from spreadsheets or the prior CRM. After that, configuring custom fields for trucks, drivers, and lanes takes a few hours. ELD integration setup is typically a single API connection.
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