The best online ordering system for most restaurants in 2026 is the one you own -- a commission-free storefront on your own site that pushes orders straight into your POS and keeps the customer's details in your database. For that job, Deelo's eCommerce storefront ranks first in this guide, because it charges no order commission (just standard card processing) and shares one customer record with the rest of your operation.
But that headline hides a real tradeoff, and pretending otherwise would be dishonest. Marketplaces like DoorDash and Uber Eats take a painful cut of every order, yet they also put your restaurant in front of hungry strangers and send a driver to the door. A direct storefront keeps your margin and your data, but the discovery and the delivery are on you. The right answer depends on which of those you need more.
This guide ranks eight online ordering options, from your-own-storefront platforms to marketplace-adjacent tools, and is blunt about what each is actually best at. Pricing and terms shift constantly in this category, so treat every figure here as a prompt to verify on the vendor's current pricing page, not gospel.
Commission-free vs. marketplace: the tradeoff nobody frames honestly
Every online ordering decision comes down to one question: are you buying margin or buying discovery?
Marketplaces (DoorDash, Uber Eats, Grubhub) are discovery-and-delivery machines. They have millions of hungry users already opening the app, and they dispatch a driver you do not have to hire. In exchange, they take a commission on every order that can run steep enough to erase the profit on the plate, and the customer is theirs, not yours -- you rarely get the email, the phone number, or the chance to bring them back directly.
Direct ordering (your own storefront) flips every term. You pay no per-order commission, only card processing. The customer's details are yours to remarket to. The catch is that no one discovers your storefront by accident -- you drive the traffic through your own channels, and unless you plug into a delivery service, you handle fulfillment. The smart play for many restaurants is both: take the marketplace reach you cannot replicate, but push your regulars to your own commission-free storefront where every reorder keeps its full margin. The rankings below are ordered for that direct-first strategy.
How the top online ordering systems compare
| Online ordering system | Commission on your orders | Customer data is yours | Brings its own diners |
|---|---|---|---|
| Deelo eCommerce | None -- card processing only (~2.9% + $0.30) | ✓ | No -- you drive traffic |
| Toast Online Ordering | Low or flat, tiered (verify) | Within Toast | ✗ |
| Square Online | Low or flat, tiered (verify) | Within Square | ✗ |
| ChowNow | Flat subscription, no commission (verify) | ✓ | Limited |
| Olo | Enterprise pricing (verify) | ✓ | ✗ |
| Owner.com | Subscription, no commission (verify) | ✓ | ✗ |
| GloriaFood | Free core + paid add-ons (verify) | ✓ | ✗ |
| DoorDash Storefront | Storefront commission-free; marketplace takes commission (verify) | Shared | ✓ |
Two columns tell the story. Almost every direct-ordering tool keeps your commission near zero and your customer data yours -- that is the whole point of them. The 'brings its own diners' column is where the marketplaces earn their fees: nearly all direct platforms answer 'no,' because discovery is your job when you own the storefront. Pick based on which column you cannot live without.
1. Deelo -- commission-free ordering wired to your POS and CRM
Deelo ranks first for the restaurant that wants online ordering it actually owns. Orders come in through your own eCommerce storefront, and because it is one platform, they land in the same POS queue as walk-ins and the customer flows into the same CRM as everyone else. There is no order commission -- you pay standard card processing (Stripe, roughly 2.9% plus 30 cents; verify current rates), the same as an in-person sale.
The real advantage is the shared record. The person who orders takeout online, dines in next week, and books a table for their anniversary is one customer in one database, which means Marketing can actually bring them back with a targeted offer instead of guessing. Platform plans run Free, $19, $39, and $69 per seat per month; verify current pricing.
The honest limits: Deelo gives you the storefront, not a delivery fleet or a built-in audience. You promote it through your own channels, and you arrange delivery (your own drivers or a third-party dispatch) if you offer it. If what you need is strangers discovering you, that is a marketplace's job, not this one's.
2. Toast Online Ordering
Toast is a restaurant-first POS platform, and its online ordering plugs directly into that POS -- a genuine strength if you already run Toast hardware in the dining room. Orders and menu stay in sync with the terminal, and the ecosystem is deep. The tradeoffs are the usual platform ones: you are committing to Toast's hardware and contracts, and pricing is tiered with fees that are easy to underestimate. Best for restaurants already standardized on Toast that want ordering in the same system. Verify current commission and plan terms directly.
3. Square Online
Square Online is the natural pick for the many small restaurants and cafes already using Square for payments. It spins up a serviceable ordering site quickly, ties into Square's POS and payments, and is approachable for an owner without a tech team. It is less tailored to complex restaurant workflows than the restaurant-specific platforms, but for a straightforward takeout menu it is fast to stand up. Confirm current per-order and processing costs on Square's pricing page before committing.
4. ChowNow
ChowNow built its brand on commission-free ordering with a flat subscription, positioning itself squarely as the anti-marketplace for independents. You get your own branded ordering, keep your commissions, and own more of the customer relationship than a marketplace allows. The cost moves from per-order commission to a predictable monthly fee, which favors higher-volume restaurants. It is ordering-focused rather than an all-in-one, so it lives alongside your POS rather than replacing the stack. Verify current subscription pricing and what is included.
5. Olo
Olo is the enterprise answer, built for multi-location chains that need online ordering to integrate cleanly across dozens or hundreds of sites and a web of delivery and loyalty partners. It is powerful, deeply integrated, and priced and scoped for operations far larger than a single independent restaurant. If you run one location, Olo is almost certainly more platform than you need. If you run a growing chain, it belongs on the shortlist. Pricing is enterprise and quote-based -- verify directly.
6. Owner.com
Owner.com targets independent restaurants with a direct-ordering-plus-marketing pitch: a commission-free storefront bundled with tools to drive repeat orders and win back customers. The angle is helping owners reduce their dependence on marketplaces. It is subscription-priced rather than commission-based. As with any bundled platform, weigh what is included against what you already run so you are not paying twice. Verify current pricing and the exact feature set before you sign.
7. GloriaFood
GloriaFood is the entry point for restaurants that want commission-free online ordering with a free core product, monetized through paid add-ons like branded apps and promotions. For a small restaurant testing the waters on direct ordering without an upfront commitment, it is an easy, low-risk start. The usual caveat applies: confirm which capabilities are genuinely free and which require paid upgrades before you build your workflow around it.
8. DoorDash Storefront
DoorDash Storefront is the marketplace's own answer to direct ordering: a commission-free ordering page for your website, offered by the same company whose marketplace charges commission. The logic is that they already have your menu and can dispatch their drivers to fulfill Storefront orders. It can be a pragmatic bridge if you are deep in the DoorDash ecosystem and want direct orders without building elsewhere. Read the terms carefully -- what is commission-free on the storefront versus what carries fees through the marketplace and delivery -- and verify current pricing.
How to choose your online ordering system
- Own the customer? Go direct. If keeping the customer relationship and your margin matters most, a commission-free storefront (like Deelo's) wins -- accept that you drive the traffic.
- Need strangers to find you? Keep a marketplace. No direct tool replicates DoorDash or Uber Eats discovery. Use them for reach, then funnel repeat customers to your own storefront.
- Already on a POS platform? If you run Toast or Square, their ordering is the low-friction option -- just price the per-order fees honestly.
- Running a chain? Enterprise integration needs point toward Olo or a platform built for multi-location scale.
- Want ordering plus everything else in one bill? An all-in-one like Deelo puts ordering, POS, CRM, and marketing on one login -- see the restaurant management software roundup for the full-stack view.
Own your online ordering, keep your margin
Deelo's eCommerce storefront takes online orders with no commission -- just standard card processing -- and drops them straight into your POS and CRM, so every online customer is one you can bring back. Pair it with in-house reservations and see the whole picture on the restaurants page.
Start Free — No Credit CardFrequently Asked Questions
- What is the best online ordering system for restaurants?
- For restaurants that want to keep their margin and own the customer relationship, the best system is a commission-free storefront on your own site -- Deelo's eCommerce ordering is our top pick because it charges no order commission and wires orders into the same POS and CRM as everything else. If your priority is being discovered by new customers, a marketplace like DoorDash is a different tool that brings reach and drivers in exchange for commission. Most successful restaurants use both, pushing regulars to the commission-free storefront.
- How do I take online orders without paying DoorDash commission?
- Run your own direct-ordering storefront. Tools like Deelo eCommerce, ChowNow, Owner.com, and GloriaFood let customers order from your own site and charge you no per-order commission -- only standard card processing or a flat subscription. The trade is that you promote the storefront yourself and arrange delivery, since you are not renting the marketplace's audience or drivers. For repeat customers who already know you, that is usually a great deal; for reaching new diners, a marketplace still has a role.
- Is commission-free online ordering really free?
- Not literally free, but free of the per-order commission marketplaces charge. You still pay standard card processing (often around 2.9% plus a fixed fee) on each transaction, and some direct platforms charge a flat monthly subscription instead of a commission. Compared with marketplace commissions that can take a large slice of each order, the savings on your regulars are real -- just read each vendor's terms and verify current pricing, because pricing models in this category change often.
- Does online ordering connect to my POS?
- It depends on the tool. Platform-native ordering (Toast, Square) syncs with their own POS, and all-in-one systems like Deelo put online orders in the same queue as in-person sales automatically because it is one platform. Standalone ordering tools may require an integration or, worse, leave staff re-keying online orders into the POS by hand. If avoiding double entry matters -- and during a rush it matters a lot -- confirm the POS connection before you buy.
- Should I use a marketplace or my own storefront?
- Use both, for different jobs. A marketplace like DoorDash or Uber Eats is worth its commission when it introduces you to customers who would never have found you and delivers with drivers you do not employ. Your own commission-free storefront is where those customers should land once they know you, because every direct reorder keeps its full margin and the customer data stays yours. Think of the marketplace as paid acquisition and the storefront as retention.
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